First-Time Conference Revelry: Embracing the Mardi Gras Magic!

By: Crystal Hotchkiss, Jr. Program Assistant, Student Records Sr. Business Analyst, Cornell University

First-Time Conference Revelry: Embracing the Mardi Gras Magic!

Alliance 2025 is almost here, and we’re ready to let the good times roll! In just four short weeks, HEUG members from around the world will descend upon the vibrant streets of New Orleans for a whirlwind of networking, learning, and yes—plenty of beignets!

If this is your first HEUG conference, don’t worry—we’ve got you covered! Here’s everything you need to make your Alliance 2025 debut unforgettable.

Your Ultimate Conference Sidekick: The HEUG Event App

The HEUG Event App is live and ready to be your go-to for all things Alliance! With just a tap, you can:

Access your schedule like a pro
Connect with fellow attendees through messaging & business card exchanges
Get real-time notifications (because no one likes FOMO!)
Preview session materials before you even step foot in a room

And the best part? You’ll be navigating the conference Mardi Gras style!

👉 Download the app now on the Event App page

Presenting at Alliance? Hats Off to You!

Laissez les bons temps rouler! If you’re stepping onto the big stage as a HEUG Alliance Presenter, make sure you have everything you need to shine.

Head to the Presenter Hub for all the essential details and tips to make your session a showstopper.

👉 Check out the Presenter Hub page

Meet Whoo: The HEUG Mascot

Last year, Whoo the Owl flew into our HEUG hearts, and this year, Whoo is back!

Download Flat Whoo, bring them along for the conference adventure, and don’t forget to snap a selfie! Tag @HEUG and use #FlatWhoo for a chance to be featured!

👉 Download Flat Whoo on theHEUG Booth page.

Stop by the HEUG Booth – It’s the Heart of the Action!
Located in the Solution Center, the HEUG Booth is where you’ll:

Join the fun with scratch-off tickets for prizes
Vote for the next BA Book Club pick
Meet the HEUG support Krewe (because every parade needs a Krewe!)
AMA Masquerade – Pop into mini-sessions with HEUG leaders during session breaks

👉 Find all the details on the HEUG Booth page.

Special Events You Won’t Want to Miss!

What’s a trip to New Orleans without a little glitz, glitter, and good vibes? Get your Mardi Gras outfits ready and prepare for nights to remember!

Welcome Reception Sponsored by SpearMC – March 9th

Kick things off with a festive evening sponsored by SpearMC – mix and mingle with sponsors, connect with peers, and compete in the legendary Cornhole tournament!

The Big Easy Bash: A Night in New Orleans – March 11th

Mardi Gras magic comes to life! We’re taking over Mardi Gras World, the home of NOLA’s most dazzling floats and carnival energy.